What is primarily aimed at capturing market opportunities where local competitors are weak?

The correct choice focuses on the concept that when a firm seeks to capture market opportunities where local competitors are weak, it often involves utilizing an international strategy. This strategy allows a company to enter foreign markets with relatively standardized products or services, taking advantage of local weaknesses and gaps in the market. By doing so, the firm can avoid heavy investment in adapting their offerings for the new market, thus positioning itself to attract customers who may not be well-served by existing providers.

An international strategy typically allows firms to leverage their resources, capabilities, and knowledge across different markets, building on their competitive advantages. This is particularly effective when entering markets that lack strong local competition, allowing the business to establish a foothold and grow.

The other strategies mentioned, such as localization, global standardization, and transnational strategies, are more focused on either adapting products to local preferences or attempting to standardize offerings across markets in a way that considers extensive operational adjustments. However, when the aim is to enter and seize opportunities in markets with weak local competition, an international approach is the most fitting.