What does a licensing agreement typically involve?

Study for the Arizona State University MGT302 International Business Exam. Prepare with flashcards and multiple choice questions, featuring hints and explanations for each. Get exam-ready with ease!

A licensing agreement typically involves a licensor granting rights to intangible property, such as patents, trademarks, copyrights, or technology, in exchange for royalties or fees. This arrangement allows the licensee to use the licensed property for a specified period and under defined conditions, while the licensor retains ownership of the intellectual property.

Such agreements are essential in international business as they enable firms to expand their reach into new markets without the need for significant investment in physical assets. The royalty payments serve as compensation for the licensor’s intellectual property use, and this model can foster innovation and collaboration within different industries while protecting the rights of the original creator.

The other options do not accurately reflect the nature of a licensing agreement. For instance, licensing does not involve the temporary outsourcing of workers, the rental of tangible assets, or establishing a long-term partnership, as those focus on different aspects of business transactions and arrangements.

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